Hunkeler Innovationdays 2019: Xerox Drives Innovative Direct Mail with Solimar Workflow Technology

Hunkeler Innovationdays returns for 2019 and will kick off before we know it. As usual, the show will be held in Lucerne, Switzerland at the Messe Luzern and run from the 25th to 28th of February. And there is no doubt that this is a unique show; one that is known for the latest technology, innovations in printing, finishing and workflow software. It is a show where attendees have also been known to plot their future investments or sign-on to implement these innovations as part of their show experience.

Innovationdays is a show designed to be different…to be relevant and impactful. Hans Gut talks about this in a recent interview with Inkish.tv. He says it isn’t about the fancy booths, but instead: “We want all companies to differentiate themselves with the product not with a nice booth or serving champagne.” To help with that mission, Xerox and Solimar will be showing the latest advancements in triggered direct mail, which will showcase for attendees the next level in customer engagement. Engagement that has been proven to drive purchase intentions and brand loyalty. Plus, there will be transactional statement examples.

The triggered direct mail is created by XmPie, optimized by the Solimar Chemistry Platform for workflow enhancement and automation and printed on the Xerox Brenva inkjet press. This direct mail will be like no other at Innovationdays 2019. Using Solimar AR, this direct mail campaign will demonstrate how attendees can leverage the latest applications of Augmented Reality to create value-added experiences through their direct mail programs. Something that will be of significant interest to those providing print, mail and marketing products as part of a service offering.

We invite those looking at Xerox technology to come to the stand at Messe Luzern from the 25-28 February and experience the Triggered Direct Mail campaign, as well as, a host of other pertinent applications. As you discover the power of this type of campaign, we hope you will plan to have a discussion with our team of industry and technology experts so we may help you define a path to offering new products to your customers. Exploring the innovations demonstrated during the show will give organizations the ability to drive new business and grab market share in the growing digital print economy.

We look forward to seeing you in Switzerland! To setup a meeting ahead of Hunkeler Innovationdays 2019, contact us and we will be sure to set an appointment with you.